MARKETING. 4.0. Moving from Traditional to Digital. PHILIP. KOTLER. HERMAWAN KARTAJAYA. IWAN SETIAWAN ... Prologue: Front Marketing 3.0 to Marketing 4.0.
This edition is real masterpiece. It is very practical oriented as oppose to being academic that many marketing books are. I highly recommend this text book .... Entdecken Sie in diese Zusammenfassung des Buches Marketing 4.0, wie die digitale Welt eine neue Art zu Denken und Herangehensweise an hervorgebracht hat!
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Marketing 4.0: Moving from Traditional to Digital (English Edition) eBook : Kotler, Philip, Kartajaya, Hermawan, Setiawan, Iwan: Amazon.de: Kindle-Shop.. Zeitgemäßes Marketing: digital statt traditionell Geschrieben von den weltweit führenden Marketingkoryphäen, beantwortet dieses Buch alle Fragen zu .... Werktitel: Marketing 4.0: moving from traditional to digital. Verf.angabe: Philip Kotler, Hermawan Kartajaya, Iwan Setiawan ; aus dem Englischen von Petra .... Marketing has changed forever--this is what comes next Marketing 4.0: Moving from Traditional to Digital is the much-needed handbook for next-generation ...
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